Can We Rebrand the Humanities? (Spoiler: Yes. And we need to.)

An insightful overview of the necessity of re-branding to emphasize the importance of the Humanities.

Shaunanagins

As someone who studied both marketing and history (and who finds her history degree a super valuable part of that mix) the question often crosses my mind: “How can I sell my history degree?”

It shouldn’t be that hard, really. As a history undergraduate student, I just came out of a program with intensive research and written/oral communication training. I can mine through data about almost any topic, large or small. I can draw conclusions. I can organize the information. The list goes on and on. I have already gone over that.

When I see the words “B.A. in History,” I see all that.

I just don’t think employers always do. That’s a problem.

Employers often have no understanding of the transferable skills embedded in the discipline. It’s like they see my degree and the only thing that comes to mind is their boring high school history teacher from 1971…

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2 comments on “Can We Rebrand the Humanities? (Spoiler: Yes. And we need to.)

  1. bethbyrnes says:

    Thank you for reminding us of this issue Cole. Next week, I plan to cover something tangential to this when I discuss what my PhD contributed to my competencies.

    • colemining says:

      Certainly a conversation worth having, Beth. And something I’m certainly thinking about as I update my CV and prepare to delve back into the joy of the job search…

      I think Shauna laid things out very nicely in her discussion. Look forward to yours! xo

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